Social media are basically interactive technology which enable the generation or sharing/ exchange/interaction of ideas, thoughts, interests, and so on through social networks and online communities. It is like a community of experts where different people from all walks of life interact with each other. The interaction may occur either actively or passively. In order to fully reap the benefits of social media, it is important to understand the nature of these media and share the importance of its impact on marketing.

When using social media, the first thing you need to understand is that it is not like blogging. Blogs are basically personal expressions or self-expression. Social media on the other hand is more of a business tool wherein business owners and marketers can share information, products, services and websites with their loyal audience. This audience is usually made up of friends, colleagues, relatives, or people who have come over to the website for a little fun. There is also an element of competition that comes with social networking.

Social networks are basically web-based communities which allow users to form and develop online relationships. The most popular social media sites are Facebook, Twitter, Digg and Flickr. These web-based sites are great tools for sharing information and spreading ideas. You may also consider creating a blog at your site so you can share information about your company and blog post on the website.

Social media sites are similar to traditional media in many ways. For instance, you need to follow some basic rules when using them. The most basic rule in social networks is to treat everyone with respect. Remember that you are exchanging views and opinions, so you should treat your fellow members of the community with the same respect you would for traditional media sources. Unlike traditional media, you may not have the opportunity to call someone a name or send them a hateful message. Also, you are urged to keep the communication in proper channels.

According to Internet Marketing Coach, using social media for business purposes should be considered as part of your marketing mix. If you are able to get more traffic to your website, then it has been worth it. Traditional methods of advertising on the Internet take up too much time and effort, but social networks allow you to reach out to millions of people in the space of a few hours. All you need to do is to use the tools properly to maximize your results.

In conclusion, social media channels are very different from traditional forms of communication like email and blogging. The good thing is that you do not need to be tech savvy to use them. Just remember to treat others with respect and to always use a reputable system for sharing information. Sharing knowledge helps grow the Internet community and make the world a better place.