Why You Should Build Your Social Media Presence

Social Media is now considered as one of the most popular and influential forms of communication today. It allows us to share our thoughts, insights, opinions, views, hobbies, business activities and so much more through various media platforms such as blogging, uploading pictures, videos and social networking. Social Media is interactive digital technologies which allow the sharing or creation/sharing/exchange of various types of content through networks and virtual communities. These mediums make it possible for people to connect with each other not only socially but also economically. The advantages of Social Media are endless if you consider it as a medium of employment. If you have an idea that you believe would be profitable and can attract potential investors then you need to have your social media strategy in place and implement it if you want to see results.

The success of a Social Media strategy depends on the design of the platform used for the SM purposes. There are a number of SM Platforms available today: FriendFeed, Twitter, Facebook, LinkedIn, YouTube, Foursquare, Evernote, Etsy, WordPress, PyPI, Drupal and Blogger etc. These platforms provide a platform where entrepreneurs and professionals can showcase their work, interact with each other and create communities. Some of these social media platforms even have tools that enable visitors to leave feedback and reviews on products.

Many entrepreneurs, internet marketers and website owners underestimate the power of social media. They think that because they have a website they can use it to promote their products and attract traffic to their websites. However, these SM Platforms are more than just tools to get traffic to your website, it provides you with a powerful tool which enables you to interact with the community and drive traffic to your website, sales and leads will flow into your business. One of the best tools you can implement to your social networking campaign is Blogger. Using this Social Media Platform, you can create beautiful and engaging blog-posts which you can later share with your friends and followers.

Not everyone follows blogging trends, in fact people nowadays prefer to tweet about current affairs and news stories. So, if you want to connect with the online crowd you can do so by using Twitter, the most popular social media network today. You can also engage yourself in interesting conversations by tweeting about what you are reading or what someone has posted on their wall. Social media marketing professor agree that Twitter is a good tool to get in touch with people around the world; however, if you want to be noticed and get more traffic to your website then you should make sure that you tweet about timely topics that people care about.

There are two major benefits you get when you build a strong social media presence. First, you reach out to a wider audience. Second, you are able to engage a larger number of people in conversations which leads to more exposure. If you compare the number of views you get through these platforms to the amount of traffic you get from SEO, you will clearly see the huge difference. In fact, many online marketers have compared the way their traffic increased after they added Twitter to their marketing campaigns. The amount of attention that audience focused on them when they began using Twitter to build a social media presence was far greater than what they receive through other platforms.

When it comes to Internet marketing and advertising, social networks are still relatively new in terms of usage. Many experts believe that it takes time before these platforms are used as effectively as search engines and article directories. You may want to use other platforms in the future but for now you should focus all your efforts on the biggest three in social networks – Facebook, Twitter, and Google+. Although Google has not officially launched Google+ yet, many people are already using it for their business purposes.