Social Media are online interactive technologies which allow the generation or sharing/ exchange of information, ideas, opinions, and other types of expression through virtual networks and communities. With the increase in usage of Social Media websites, it has become one of the major players in e-business, marketing, customer relationship management (CRM), and search engine optimization (SEO). It is used to share or obtain information. It is a powerful marketing tool and a very convenient way to share information and communicate with others.

Facebook is a great social media platform that provides a wonderful community for sharing photos and information of friends and loved ones, while Twitter is a good place to follow and get updates on breaking news. YouTube is also an excellent source of viral videos, while LinkedIn is a social networking site where professional contacts can interact via professional blogs. Google+ is another great social network that provides a venue to share knowledge and create business relationships.

While all the social networking sites provide the platform for businesses to connect and share, Google+ has gained much popularity because of its many advantages over other competitors. This platform has considerably more features and capabilities than the other social media sites and provides a unique opportunity to build your brand and reputation. Google+ has recently launched two new features that are taking the platform by storm. The first is the Google+ Local feature that provides recommendations and local businesses based on location. The second is the Google+ Business Portal feature that allows users to create connections and share services and products with their business peers, including those within Google’s own social network.

YouTube is yet another great social media platform that has become essential for internet marketers to advertise their products and services. Its unique channel allows the audience to interact directly with the product and allows businesses to make direct responses to customer queries. The channel has been used as a medium for generating revenue for both large and small businesses. It is also becoming a valuable tool in the process of marketing for brand awareness and generating client recall. YouTube is a great way to reach out to the audience while increasing product visibility and generating traffic to your website.

Twitter is one of the most prominent and fastest growing social media channels today. As its popularity continues to grow, entrepreneurs are using this platform to share current news stories, market related events and blog entry updates. Twitter is particularly useful when it comes to using video sharing and video marketing. As video sharing continues to be one of the most effective ways to generate traffic and generate sales, entrepreneurs have found that it has become crucial in marketing.

The top three social media platforms have provided a unique opportunity to attract customers and gain leads through targeted advertising. With more advertisers choosing to advertise on these platforms and more consumers demanding more targeted ads, there has never been a better time to start targeting ads and making money. Incoming targeted leads and high return on investment are just a few reasons why advertising on these platforms are more profitable than ever.