Social Media – How to Use Social Media To Drive Successful Digital Marketing Campaigns

Social media are primarily interactive technologies which enable the generation or sharing/ exchange of information, thoughts, career objectives, and any other types of expression through virtual communities and online networks. These technological innovations are used by companies to create and manage a number of online communities and interactivity such as blogs, message boards, micro-blogging platforms, discussion forums, and social news sites. These platforms are usually accessible over the internet, on mobile devices (such as smart phones, PDAs, etc. ), in browsers, and on tablets. They provide an unprecedented opportunity for those who want to network, establish long-term relationships, share and spread their ideas.

To keep up with the growing demands, many SMM companies have launched applications and websites designed specifically to make these types of platforms even more appealing and user-friendly. The most popular social networks, Facebook and Twitter, have millions of active users combined, and both are growing by the day. YouTube, LinkedIn, Digg, Facebook, and MySpace are also among the top social media marketing enterprises on the net. Even while many experts are predicting the imminent doom of SMS marketing, it seems that this business model will continue to grow for quite a long time. The primary reason behind its continued popularity is that many people do not want to miss out on the opportunity to communicate with their friends and loved ones all over the world.

Experts estimate that by 2012, there will be at least 3.8 billion people who are using Facebook. This social media platform is especially popular in the United States, United Kingdom, Japan, Canada, France, Australia, and New Zealand. According to research, Facebook has about six times the number of users of Twitter, the next largest social media network. The US spends about $6.5 billion a year on Facebook advertisements. Hence, Facebook is a powerful platform that can be considered as a very important force shaping the future of the Internet.

According to estimates, about half of all Internet traffic is made up of social networking. It is evident that there is a tremendous increase in the number of people who are making use of social media networks, be it LinkedIn, Facebook or Twitter. Based on reports, LinkedIn has about two hundred million users and this network is widely used by professionals across industries. There are more than four hundred million users who are connected to LinkedIn. The LinkedIn network is further being used by companies to advertise their products and services. In fact, about one hundred and fifty thousand new connections are created every minute on LinkedIn alone.

With the help of these advanced social media platforms, experts are able to successfully generate leads, track audience response, measure and improve marketing campaigns, and develop a strong online presence. Experts estimate that in the next few years, there will be more than two billion mobile users on the worldwide web. This huge number of mobile Internet users will create a significant increase in the number of opportunities that can be accessed via the Internet.