Social media are various interactive technology which enable the generation or sharing/ exchange of ideas, interests, opinions, and various forms of expression through virtual networks and online communities. It was the dawn of new era when social media emerged as a powerful tool for social interaction in the world. Social media websites are available online and many people have got involved with it. Social media is also known as Web 2.0 technology or social networking technology and helps in building strong bonds among people from different corners of the world.

With the help of such social media platforms like Facebook, Twitter, Orkut, LinkedIn, etc. people can easily get in touch with each other with the help of a few clicks. These social media websites are the best platform for businesses to promote their products and services to their target audience at a very low investment. This enables small businesses to compete with the big businesses. They can also be used for the purpose of advertising campaigns as well.

The most popular social media network is the twitter. It is a micro blogging site where people can post small text messages containing links and web addresses. Popular examples of micro blogging sites are Facebook, MySpace, twitter, linkedin, Digg, YouTube, Flickr, and Flickr. There are several advantages of being linked up with these social networks.

Social marketing is one of the most effective methods of internet marketing. A business can easily reach out to a large number of end users with the help of these social networking sites. However, before being linked up with any particular social networking site, a business should research on the various options available. This helps in exploring the possibilities and advantages of each Social Media platform. One should also understand the end users of the Social media and how they use the social networking tools.

YouTube: It is one of the most popular and fastest growing websites which is launched every day. It is mainly a video sharing website which enables the end users to upload videos on the website. Before being launched, it was known as ‘edly’, but later on it was launched as’Youtube’. It is one of the most visited website on the internet that is used by the end users worldwide in search of information of different kinds.

Pew Research: Pew Research is a market research company that helps in providing quantitative data on the popularity and searchability of a particular product or service. A business can get valuable information on the way people use various products and services on the internet. This helps in understanding the marketing needs of a business that have an immediate need to be fulfilled. Hence, social media landscapes are constantly in flux due to new developments taking place on a daily basis.